Lightric Motors
Photography
2024
Available for remote roles & freelance
Ilias Chakri
Graphic & motion designer
SELECTED WORK
A look at some of the projects I've worked on over the years, key visuals, brand identities, motion, social content, illustrations, and pitch design crafted for global and regional brands across different industries, markets, and platforms.
MORE ABOUT ME
I'M A GRAPHIC & MOTION DESIGNER WITH 7+ YEARS
SHAPING BRAND IDENTITIES, KEY VISUALS, AND MOTION,
FOR GLOBAL AND REGIONAL BRANDS.
Currently at VML (WPP Group), I design and animate for brands including "Coca-Cola, Spotify, Milka, Dacia, and OCP." My work travels across markets, languages, and platforms, built to connect with audiences wherever the brand lives.
Download ResumeMY EXPERTISE
(1) Key Visuals & OOH Campaigns
Campaign visuals designed to dominate, from billboards and bus shelters to large format print and digital out of home. Built for impact at scale across local and international markets.
(2) Brand Identity & Visual Systems
Logos, visual identities, brand guidelines, and complete design systems, paired with custom illustrations and visual storytelling. Crafted to be consistent, scalable, and unforgettable across every touchpoint.
(3) Motion Design
Bringing brands to life through animated content, social media motion, campaign adaptations, explainer videos, and multi-platform motion pieces, designed to move audiences in the first three seconds.
(4) Social Media & Digital Content
Scroll-stopping visuals built for social platforms, campaign content, stories, reels, carousels, banners, and advertising assets designed to engage and perform across digital channels.
(5) AI-Enhanced Visual Production
Leveraging the latest AI tools to push creative boundaries, from image generation and motion experiments to AI-powered video and visual effects. Faster workflows, bolder results, and a creative edge that keeps brands ahead of the curve.
MOTIVATION
More than a job, web design is an outlet for your vision. You have the power to take an idea from concept to reality. Your sites can tell a story, "show off a brand", or change lives. As the web expands, so do the possibilities. You also have the flexibility to work remotely or in a fun agency setting. And nothing beats the rush of seeing your live sites in action.
As a web designer, you get to blend art and technology to create "digital experiences" that inform, entertain, and inspire. Every day is different - one day you may be sketching site layouts on paper, the next you're coding up responsive page templates. Web design keeps you on your toes!
CAREER HIGHLIGHTS
VML (WPP GROUP)
GRAPHIC & MOTION DESIGNER 2025 - PRESENT
Designing key visuals, OOH, social media, and motion content for major international and regional campaigns. Contributing to projects for Coca-Cola, Spotify, Dacia, Milka, and OCP across local and global markets.
GARTHBID STUDIO (Canada — Remote)
GRAPHIC DESIGNER & ILLUSTRATOR 2022 – 2024
Designed digital and motion assets, marketing visuals, and storyboards for animated campaigns across international clients.
TEKINSIDE
GRAPHIC DESIGNER & ILLUSTRATOR 2021 – 2022
Designed DOOH visuals, storyboards, and motion graphic assets for corporate communication, alongside creative assets for print and digital platforms.
HARDLIGHT
GRAPHIC DESIGNER & ILLUSTRATOR 2020 – 2021
Developed campaign visuals and social media graphics to enhance brand visibility, delivering cohesive design solutions across digital and print projects.
FAVOURITE
STACK
WEBFLOW
WEB DESIGN PLATFORM 95%
The internet is your canvas. WEBFLOW is where design and publish stunning sites based in Amsterdam.
FIGMA
DESIGN TOOL 98%
Figma is a collaborative web application for design with additional offline features for macOS and Windows.
JAVASCRIPT
FRONT END DEVELOPMENT 92%
JavaScript, often abbreviated as JS, is a programming language and technology alongside HTML and CSS.
APPLE
HARDWARE IPAD
Apple Inc. is an American multinational tech company headquartered in California, in Silicon Valley.
NVIDIA
GRAPHICS CARD RTX 4090 TI
Nvidia invents the GPU and drives advances in AI, HPC, gaming, creative design, and robotics.
AWARDS
CSS DESIGN AWARD
MAKINTO PORTFOLIO 2024
This portfolio won a award for its unique classic makintosh style theme it is one of the digital portfolio.
AWWWARDS
ARNO RED THEMED PORTFOLIO 2023
Arno is a personal portfolio built by WEBFLOW and it is very futuristic horizontal scrolling portfolio have its different character.
WEBFLOW
AUDEMARS PIGUET 2023
I built a site for one of the world class watch brand it is featured in WEBFLOW awards and won a minimal style award.
TRUSTED BY INTERNATIONAL BRANDS
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I was amazed by how intuitive and user-friendly everything felt. It's clear their designers obsess over every pixel, every transition, to create experiences that delight
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"I HIRED MECHEALE TO REDESIGN MY COMPANY'S WEBSITE. THE PROCESS WAS SMOOTH AND EASY. THEY LISTENED TO ALL MY NEEDS AND DELIVERED A SITE THAT EXCEEDED MY EXPECTATIONS"
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"WITH MIKE USER-FRIENDLY CRM, OUR SALES TEAM CAN NOW WORK SMARTER, NOT HARDER. DEAL TRACKING, REPORTS, FORECASTING - IT'S ALL AUTOMATED AND ACCESSIBLE IN ONE PLACE."
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I was amazed by how intuitive and user-friendly everything felt. It's clear their designers obsess over every pixel, every transition, to create experiences that delight
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"I HIRED MECHEALE TO REDESIGN MY COMPANY'S WEBSITE. THE PROCESS WAS SMOOTH AND EASY. THEY LISTENED TO ALL MY NEEDS AND DELIVERED A SITE THAT EXCEEDED MY EXPECTATIONS"
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"WITH MIKE USER-FRIENDLY CRM, OUR SALES TEAM CAN NOW WORK SMARTER, NOT HARDER. DEAL TRACKING, REPORTS, FORECASTING - IT'S ALL AUTOMATED AND ACCESSIBLE IN ONE PLACE."
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I was amazed by how intuitive and user-friendly everything felt. It's clear their designers obsess over every pixel, every transition, to create experiences that delight
-
"I HIRED MECHEALE TO REDESIGN MY COMPANY'S WEBSITE. THE PROCESS WAS SMOOTH AND EASY. THEY LISTENED TO ALL MY NEEDS AND DELIVERED A SITE THAT EXCEEDED MY EXPECTATIONS"
-
"WITH MIKE USER-FRIENDLY CRM, OUR SALES TEAM CAN NOW WORK SMARTER, NOT HARDER. DEAL TRACKING, REPORTS, FORECASTING - IT'S ALL AUTOMATED AND ACCESSIBLE IN ONE PLACE."
-
"I was amazed by how intuitive and user-friendly everything felt. It's clear their designers obsess over every pixel, every transition, to create experiences that delight"
-
"I HIRED MECHEALE TO REDESIGN MY COMPANY'S WEBSITE. THE PROCESS WAS SMOOTH AND EASY. THEY LISTENED TO ALL MY NEEDS AND DELIVERED A SITE THAT EXCEEDED MY EXPECTATIONS"
-
"WITH MIKE USER-FRIENDLY CRM, OUR SALES TEAM CAN NOW WORK SMARTER, NOT HARDER. DEAL TRACKING, REPORTS, FORECASTING - IT'S ALL AUTOMATED AND ACCESSIBLE IN ONE PLACE."
-
"I was amazed by how intuitive and user-friendly everything felt. It's clear their designers obsess over every pixel, every transition, to create experiences that delight"
-
"I HIRED MECHEALE TO REDESIGN MY COMPANY'S WEBSITE. THE PROCESS WAS SMOOTH AND EASY. THEY LISTENED TO ALL MY NEEDS AND DELIVERED A SITE THAT EXCEEDED MY EXPECTATIONS"
-
"WITH MIKE USER-FRIENDLY CRM, OUR SALES TEAM CAN NOW WORK SMARTER, NOT HARDER. DEAL TRACKING, REPORTS, FORECASTING - IT'S ALL AUTOMATED AND ACCESSIBLE IN ONE PLACE."
-
"I was amazed by how intuitive and user-friendly everything felt. It's clear their designers obsess over every pixel, every transition, to create experiences that delight"
-
"I HIRED MECHEALE TO REDESIGN MY COMPANY'S WEBSITE. THE PROCESS WAS SMOOTH AND EASY. THEY LISTENED TO ALL MY NEEDS AND DELIVERED A SITE THAT EXCEEDED MY EXPECTATIONS"
-
"WITH MIKE USER-FRIENDLY CRM, OUR SALES TEAM CAN NOW WORK SMARTER, NOT HARDER. DEAL TRACKING, REPORTS, FORECASTING - IT'S ALL AUTOMATED AND ACCESSIBLE IN ONE PLACE."
Process Breakdown
Every project starts with understanding the brand, the audience, and the brief. I dive into mood boards, references, and competitor research, making sure I understand the "why" before designing the "what."
I sketch fast, explore directions wide, then narrow to 2-3 strong concepts. I share early to get feedback before going deep saves time, sharpens ideas.
Polish the chosen direction across formats. I work in tight loops with creative directors and copywriters, refining typography, color, and visual systems until everything sings.
Where it makes sense, I bring designs to life. Logos, social cuts, OOH adaptations, keeping motion intentional, never decorative.
Clean files, clear documentation, and ready-to-publish formats. No surprises, no missing assets, just work that ships smoothly.
LET'S WORK TOGETHER
LET'S TALKOPEN FOR SELECT FREELANCE & AGENCY COLLABORATIONS.
AVAILABLE FOR WORK THAT MATTERS.
